Reader Revenue

North Star Foundation

The North Star Foundation programme empowers publishers
to identify and realise a key reader revenue or engagement ambition,
guided by the FT’s North Star methodology.

Who is the Programme for?

The North Star Foundation is designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions.

Publishers will leave with:

  • An action plan to realise a key business ambition
  • Key next steps with milestones, outcomes & owners
  • Exclusive insights and feedback from FT experts across data, editorial and marketing
  • An in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary North Star tool
  • A network of peers and experts for support beyond the programme

Watch the short video below to learn about the North Star Foundation we ran in Vienna.

Apply for the 2024 Editions

Learn more about the editions we are running in your local region below. If there is not a suitable region for your organisation, register your interest in the programme here so we can continue to expand and reflect on where we deliver the North Star Foundation.

This edition is for publishers located in West Africa, and will commence on 1 July.

Find out more 詳細はこちら
North Star Foundation West Africa

This edition is for publishers located in Cyprus, and will commence on 21 October.

Find out more 詳細はこちら
North Star Foundation Cyprus
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Gazeta Gazeta

“We found it crucial to analyse our resources to find our North Star Goal. We found a path where we could merge our long term vision financially with our editorial path. Thank you so much for allowing us to join you in this programme.”

SportLife Iberica

“The first thing we will do when we get back home is talk about this methodology and brainstorm with the rest of the digital team and newsroom to understand their challenges, get more visibility and get everyone involved in this methodology.”

Heraldo de Aragon

“Overall, it was a rewarding experience that allowed us to learn, collaborate, and align our efforts towards a shared goal. I highly recommend this workshop to others seeking to enhance their understanding and approach in the industry.”

Mannheimer Morgen

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