Reader Revenue

North Star Foundation

Build a roadmap for your digital future

What is the Programme about?

The North Star Foundation programme empowers publishers to focus on a key reader revenue or engagement ambition, guided by the FT’s North Star methodology. Participants are guided through the formulation of an actionable roadmap, with hands-on workshops complimented by inspiring talks, feedback sessions, and 1on1 consulting. The programme gives participants greater clarity on their digital revenue strategy, exclusive access to FT’s planning and problem-solving tools, and a roadmap to take their digital journey to the next level.

Who is the Programme for?

The programme is designed for publishers with an existing base of digital readers who either graduated from the GNI Digital Immersion programme, or who meet the criteria below.

To make the most of it, each participating publisher will need to send a cross-functional team who are able to dedicate a week to tackling digital revenue or engagement challenges and developing an actionable plan to realise your ambitions.

  • Publisher has over 250,000 monthly unique viewers and/OR
  • Generates over 10% of their revenue from digital activities
  • Can dedicate a cross-functional team of 2+ people to the 5-day programme
Programme structure
Programme structure
Programme structure
Programme structure
Programme structure

What’s the required time and resource commitment?

A 5-day programme based on the Financial Times’ North Star methodology, designed to build an actionable roadmap for your digital future.

During the programme, participants work through each step of the North Star framework, supported and guided by FT Strategies’ expert facilitators and guests. They identify their own North Star (goal) and relevant outcomes, formulate hypotheses, design experiments, assess capabilities, and finally, build a detailed and actionable roadmap. On Day 5, publishers present their finished plan and receive exclusive feedback.

Programme timetable
Programme timetable
Programme timetable
Programme timetable
Programme timetable

What are the dates planned?

Three cohorts have so far been scheduled for publishers from across EMEA in 2022:

May 16 - May 20, 2022 (virtual, in English)

June 20 - 24, 2022 (in-person, Warsaw, in Polish)

July 11 - 15, 2022 (virtual, in English)