Who is the Programme for?
The North Star Foundation is designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions.
Publishers will leave with:
- An action plan to realise a key business ambition
- Key next steps with milestones, outcomes & owners
- Exclusive insights and feedback from FT experts across data, editorial and marketing
- An in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary North Star tool
- A network of peers and experts for support beyond the programme
Watch the short video below to learn about the North Star Foundation we ran in Vienna.
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