Applications are currently closed, but please register your interest using the form below.
Who is the Programme for?
The North Star Foundation is designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions.
Publishers will leave with:
- An action plan to realise a key business ambition
- Key next steps with milestones, outcomes & owners
- Exclusive insights and feedback from FT experts across data, editorial and marketing
- An in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary North Star tool
- A network of peers and experts for support beyond the programme
Watch the short video below to learn about the North Star Foundation we ran in Vienna.
“We found it crucial to analyse our resources to find our North Star Goal. We found a path where we could merge our long term vision financially with our editorial path. Thank you so much for allowing us to join you in this programme.”
SportLife Iberica
“The first thing we will do when we get back home is talk about this methodology and brainstorm with the rest of the digital team and newsroom to understand their challenges, get more visibility and get everyone involved in this methodology.”
Heraldo de Aragon
“Overall, it was a rewarding experience that allowed us to learn, collaborate, and align our efforts towards a shared goal. I highly recommend this workshop to others seeking to enhance their understanding and approach in the industry.”
Mannheimer Morgen