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2023 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.
Digital Revenue Launchpad offers a unique, practical three-month experience, guiding publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.
The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.
The silver lining in the death of thousands of newspapers was that the world now understands that journalism is a public good. Publishers are sharing information and collaborating to ensure the success of the news industry. Companies like The FT have gone a step ahead and created set-ups like FT Strategies to help fast-track the transformation of the news industry. In my career of over 30 years, I have never seen so much cooperation, sharing and a shared vision for success of our industry
Pradeep GairolaVP, Head of Digital, The Hindu Group
Moneycontrol was growing really fast and we were enjoying the ride without really stopping to think. FT Strategies has given us the opportunity to look inwards, this program has given us direction and guidance we can really take forward.
Binoy PrabhakarEditor, Moneycontrol
When we applied to Subscriptions Academy, we hoped to be introduced to a better way to structure our experiments. Thanks to FT Strategies and all of the hard work done during Subscriptions Academy, we now have a new approach that forces us to change the way we tackle problems and solutions in a way that helps us be more cognizant of how we can continue to grow our business.
