Audience
Audience Diversity Lab
This 6-month programme helps publishers develop their younger readership
through dynamic and inspiring internal and external solutions.
Applications are currently closed, but please register your interest using the form below.
Who is the Programme for?
This six-month Lab is designed for publishers who have digital subscriptions or membership as a strategic priority.
- Have a growing subscriber/member base for over 12 months
- Attracting a younger readership is a strategic priority
- There is a culture of openness and willingness to embrace change from within
- Leadership and senior management team buy-in
- Can dedicate resource and fully participate
- Rich behavioural and demographic data with a single view of the customer
Participants will receive dedicated 1:1 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:
- Tangible growth of the underrepresented segment within the programme timeframe
- Capabilities to understand and cater to the target audience’s needs and behaviours
- A clear, ambitious goal on audience diversity that the organization recognises, with framework and roadmap
- A focus on organisational diversity through internal initiatives
