Applications are currently closed, but please register your interest using the form below.
Who is the Programme for?
This six-month Lab is designed for publishers who have digital subscriptions or membership as a strategic priority.
- Have a growing subscriber/member base for over 12 months
- Attracting a younger readership is a strategic priority
- There is a culture of openness and willingness to embrace change from within
- Leadership and senior management team buy-in
- Can dedicate resource and fully participate
- Rich behavioural and demographic data with a single view of the customer
What is the outcome?
Participants will receive dedicated 1:1 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:
- Tangible growth of the underrepresented segment within the programme timeframe
- Capabilities to understand and cater to the target audience’s needs and behaviours
- A clear, ambitious goal on audience diversity that the organization recognises, with framework and roadmap
- A focus on organisational diversity through internal initiatives
Click the image to read the 2023 explainer and how to apply.