Our Partnership with Google

Our partnership with Google will allow us to work with more than 1,000 publishers globally to deliver sustainable growth strategies over the next two years. Our programmes will focus on reader revenue, products and technology, data and audience engagement and diversity. Content is tailored for a range of organisations, from smaller, local publishers in the early stages of their digital journey to more established publishers with national and international audiences.

Our programmes

2025 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity
and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.
Design Sprint

Design Sprint

Capture the opportunity of AI by taking your team through a guided workshop which accelerates design and prototyping.

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North Star Foundation

North Star Foundation

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.

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AI Foundation

AI Foundation

The AI Foundation helps publishers who wish to explore and start acting on the opportunity that AI brings, built upon the FT’s deep understanding of publishing and Google’s expertise in AI.

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AI Launchpad

AI Launchpad

The AI Launchpad is a five-month hands-on programme that engages a group of 8 publishers on a journey to craft an ambitious and responsible vision for AI in their organisation, guiding them through live experiments to test their ideas.

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Digital Revenue Launchpad

Digital Revenue Launchpad

A thorough programme that helps publishers understand and test new direct to consumer (D2C) revenue models and craft an ambitious plan for the future.

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Subscriptions Academy

Subscriptions Academy

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

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Audience Diversity Lab

Audience Diversity Lab

A six-month experience to help publishers diversify their readership through internal and external solutions. The programme will support publishers to build an ambitious goal on workplace diversity, with a framework and 12-month roadmap to activate efforts.

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Next Gen Formats Lab

This programme supports news publishers in reaching new audiences - such as Gen Z - through experimentation with next generation news media formats.

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The opportunity to work with the FT Strategies on the Digital Revenue Launchpad programme, was something we were very keen to be part of. Though the programme is a significant commitment for publishers, it has accelerated our digital strategy, and we are excited to implement some of the actionable solutions learnt to help grow our digital reader revenue model. Throughout the months working with the team we were guided through key delivery phases, helping us develop an ambitious North Star

Annette Small Group Marketing and Communications Manager, The Irish News

Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This programme offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.

Dorien Luyckx Strategist, EOS

The DRL programme has accelerated our progress around digital transition. We've put that strategy at the heart of how we future-proof our business - and DRL has given us expertise, structure and confidence which increases our chance of success. It's been invaluable, highly motivating and has given us a really positive news story about our business to shout about.

Steve Barron Publishing Director, Inverness Courier