Our Partnership with Google

Our partnership with Google will allow us to work with more than 1,000 publishers globally to deliver sustainable growth strategies over the next two years. Our programmes will focus on reader revenue, products and technology, data and audience engagement and diversity. Content is tailored for a range of organisations, from smaller, local publishers in the early stages of their digital journey to more established publishers with national and international audiences.

Our programmes

2025 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity
and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

Next Gen Formats Lab

This programme supports news publishers in reaching new audiences - such as Gen Z - through experimentation with next generation news media formats.

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AI Adoption Accelerator

This Accelerator takes publishers on a guided journey from AI fundamentals to long-term implementation strategies, ensuring your organisation can approach AI adoption with confidence.

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Future Formats Accelerator

This Accelerator will equip your team with the knowledge, frameworks, and inspiration to embrace new formats with confidence, ensuring your organisation is prepared for long-term success.

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FT Strategies AI Lab, supported by the Google News Initiative

This programme helps publishers move beyond AI experimentation
and build a roadmap for sustainable transformation, built upon the FT’s
deep understanding of publishing and Google’s expertise in technology.

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FT Strategies AI Commercial Lab, supported by the Google News Initiative

Seize the commercial opportunity of AI through a guided, hands-on workshop that helps your team explore commercial applications of AI and design a targeted use case.

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FT Strategies Start-up Strategy Accelerator SEA, Supported by the Google News Initiative

Equip your start-up news organization with the business fundamentals to thrive in the digital age.

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AI Launchpad

This programme helps publishers who wish to  accelerate their learning and actively start to experiment with AI, built upon the FT’s  deep understanding of publishing and Google’s expertise in technology.

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The opportunity to work with the FT Strategies on the Digital Revenue Launchpad programme, was something we were very keen to be part of. Though the programme is a significant commitment for publishers, it has accelerated our digital strategy, and we are excited to implement some of the actionable solutions learnt to help grow our digital reader revenue model. Throughout the months working with the team we were guided through key delivery phases, helping us develop an ambitious North Star

Annette Small Group Marketing and Communications Manager, The Irish News

Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This programme offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.

Dorien Luyckx Strategist, EOS

The DRL programme has accelerated our progress around digital transition. We've put that strategy at the heart of how we future-proof our business - and DRL has given us expertise, structure and confidence which increases our chance of success. It's been invaluable, highly motivating and has given us a really positive news story about our business to shout about.

Steve Barron Publishing Director, Inverness Courier