Products and Technology
Artificial Intelligence Launchpad
This programme helps publishers who wish to accelerate their learning and actively
start to experiment with AI, built upon the FT’s deep understanding of publishing
and Google’s expertise in technology.
Applications are currently closed, but please register your interest using the form below.
Who is the Programme for?
The AI Launchpad is a five-month hands-on programme that engages a group of 8 publishers on a journey to craft an ambitious and responsible vision for AI in their organisation, guiding them through live experiments to test their ideas. Publishers should be EMEA-based with an existing base of digital readers, ideally at least 500,000 monthly unique viewers. Participants will also require the staff and capability to use data and technology to build and run intermediate-level experiments with artificial intelligence, measuring their impact to the business.
This intensive experience will address AI use-cases at each stage of the content lifecycle, from audience engagement though to monetisation.
Participants are guided by dedicated 1:1 sessions with FTS consultants complemented by inspiring insights from Google, the FT, industry experts, and cohort members.
The Google News Initiative and FT Strategies partnership has already worked with more than 500 publishers across many other programmes in EMEA and worldwide to develop strategies designed to enable success in the digital age.
Publishers will leave with:
- Capability analysis, identifying any technical/data gaps for implementing AI
- Learnings from 2-3 practical experiments run over two months on AI use-cases
- 12-month action plan to implement an overarching goal, next steps for AI usage
- Ethical usage charter detailing internal policy, governance and socialisation aims
- An alumni community of engaged publishers enjoying greater market intelligence
- A network of peers and experts for support beyond the programme
