What is the outcome?

Publishers will leave with:

  • Capability analysis, identifying any technical/data gaps for implementing AI
  • Learnings from 2-3 practical experiments run over two months on AI use-cases
  • 12-month action plan to implement an overarching goal, next steps for AI usage
  • Ethical usage charter detailing internal policy, governance and socialisation aims
  • An alumni community of engaged publishers enjoying greater market intelligence
  • A network of peers and experts for support beyond the programme
Read the 2025 Explainer
Click the image to read the 2025 explainer and how to apply.
AI Launchpad Report

Artificial Intelligence & News: Build or Buy?

This report draws on insights gained from the inaugural AI Launchpad programme, the first programme of its kind in the EMEA region.
 
This report focuses in particular on the ‘Build vs Buy’ question and details experiments that were run by participants during this programme. In this report, you will find:
 
  • Our proprietary framework for identifying AI use cases in a news business
  • An overview of ‘Build vs Buy’ considerations in the context of AI experiments
  • Detailed case studies of in-house and vendor-enabled experiments run by publishers during this programme
  • A full list of experiments run during this programme

"Having the opportunity to concentrate on a single project in today's busy world is a true luxury. When you add top-notch expert guidance to the mix, it becomes even more exceptional. The AI Design Sprint provided all of this and much more. I came back to Prague with a concept we're highly likely to develop in the near future."

Deputy Editor-in-Chief Czech News Agency

"This programme was the first time I have seen something about AI relevant to Media and allowed me to focus on what issues relevant to me."

ZEIT Online

"Bold, responsible, together. We want to set the standard for responsible AI."

Matt Brittin President of Google EMEA

Register your interest