What is the outcome?

Publishers will leave with:

  • Capability analysis, identifying any technical/data gaps for implementing AI
  • Learnings from 2-3 practical experiments run over two months on AI use-cases
  • 12-month action plan to implement an overarching goal, next steps for AI usage
  • Ethical usage charter detailing internal policy, governance and socialisation aims
  • An alumni community of engaged publishers enjoying greater market intelligence
  • A network of peers and experts for support beyond the programme
Read the 2025 Explainer
Click the image to read the 2025 explainer and how to apply.
AI Launchpad Report

Artificial Intelligence & News: Build or Buy?

This report draws on insights gained from the inaugural AI Launchpad programme, the first programme of its kind in the EMEA region.
 
This report focuses in particular on the ‘Build vs Buy’ question and details experiments that were run by participants during this programme. In this report, you will find:
 
  • Our proprietary framework for identifying AI use cases in a news business
  • An overview of ‘Build vs Buy’ considerations in the context of AI experiments
  • Detailed case studies of in-house and vendor-enabled experiments run by publishers during this programme
  • A full list of experiments run during this programme

"These consulting sessions have been extremely valuable in helping me understand the strategic relevance of various projects, as well as deepening my knowledge of current developments in artificial intelligence."

Henneo

"The best thing to happen to us in terms of AI was to join this programme."

Economedia

"The FT Strategies team have gone above and beyond to support us throughout this project, offering to collaborate on items that sat out of our main experiment but drove high value"

The Sun

"This programme was  incredibly valuable, offering actionable insights, expert guidance, and practical tools that helped us identify and prioritize AI use cases aligned with our business goals. The hands-on, tailored support made the experience both relevant and impactful — highly recommended for any publisher seeking sustainable growth."

Nation Media Group

Register your interest