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    • Overview
    • Programmes
      • EMEA
        • View our EMEA Programmes
      • APAC
        • View our APAC Programmes
      • News Sustainability Consultations
        • View our consultations
      • Success Stories
        • View programme success stories
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    EMEA Programmes

    We support publishers to build more sustainable reader revenue in partnership with the Google News Initiative.

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    Overview
    Design Sprint
    AI Launchpad
    Digital Revenue Launchpad
    Subscriptions Academy
    Next Gen Formats Lab

    Our programmes

    2025 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

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    Design Sprint

    Design Sprint

    Capture the opportunity of AI by taking your team through a guided workshop which accelerates design and prototyping.

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    AI Launchpad

    AI Launchpad

    The AI Launchpad is a five-month hands-on programme that engages a group of 8 publishers on a journey to craft an ambitious and responsible vision for AI in their organisation, guiding them through live experiments to test their ideas.

    Find out more
    Digital Revenue Launchpad

    Digital Revenue Launchpad

    A thorough programme that helps publishers understand and test new direct to consumer (D2C) revenue models and craft an ambitious plan for the future.

    Find out more
    Subscriptions Academy

    Subscriptions Academy

    The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

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    Next Gen Formats Lab

    This programme supports news publishers in reaching new audiences - such as Gen Z - through experimentation with next generation news media formats.

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    Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

    Ross Wilmot Head of consumer marketing, The Independent

    I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

    Philippe Colombet CTO, La Croix

    The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

    Danuta Begul Head of subscriptions, Gazeta Wyborcza

    Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

    Ross Wilmot Head of consumer marketing, The Independent

    I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

    Philippe Colombet CTO, La Croix

    The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

    Danuta Begul Head of subscriptions, Gazeta Wyborcza

    Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

    Ross Wilmot Head of consumer marketing, The Independent
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