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Next Gen Formats Lab

This programme supports news publishers in reaching new audiences - such as Gen Z - through experimentation with next generation news media formats.

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AI Adoption Accelerator

This Accelerator takes publishers on a guided journey from AI fundamentals to long-term implementation strategies, ensuring your organisation can approach AI adoption with confidence.

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Future Formats Accelerator

This Accelerator will equip your team with the knowledge, frameworks, and inspiration to embrace new formats with confidence, ensuring your organisation is prepared for long-term success.

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FT Strategies AI Lab, supported by the Google News Initiative

This programme helps publishers move beyond AI experimentation and build a roadmap for sustainable transformation, built upon the FT’s deep understanding of publishing and Google’s expertise in technology.

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The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

Danuta Begul Head of subscriptions, Gazeta Wyborcza

Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

Ross Wilmot Head of consumer marketing, The Independent

I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

Philippe Colombet CTO, La Croix