2023 EMEA Programmes

We support publishers to build more sustainable reader revenue
in partnership with the Google News Initiative.

Our programmes

2023 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.

Digital Revenue Launchpad offers a unique, practical five-month experience, guiding publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

A thorough academy that addresses building diversity, external activities to attract new audiences, company culture and set-up, and the skills publishers need to succeed.

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.