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2023 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.
This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.
Digital Revenue Launchpad offers a unique, practical five-month experience, guiding publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.
A thorough academy that addresses building diversity, external activities to attract new audiences, company culture and set-up, and the skills publishers need to succeed.
The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.
The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!
Danuta BegulHead of subscriptions, Gazeta Wyborcza
Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.
Ross WilmotHead of consumer marketing, The Independent
I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.
