EMEA Programmes

We support publishers to build more sustainable reader revenue
in partnership with the Google News Initiative.

Our programmes

2024 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

Capture the opportunity of AI by taking your team through a guided workshop which accelerates design and prototyping.

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Design Sprint

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.

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North Star Foundation

The AI Foundation helps publishers who wish to explore and start acting on the opportunity that AI brings, built upon the FT’s deep understanding of publishing and Google’s expertise in AI.

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AI Foundation

The AI Launchpad is a five-month hands-on programme that engages a group of 8 publishers on a journey to craft an ambitious and responsible vision for AI in their organisation, guiding them through live experiments to test their ideas.

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AI Launchpad

A thorough programme that helps publishers understand and test new direct to consumer (D2C) revenue models and craft an ambitious plan for the future.

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Digital Revenue Launchpad

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

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Subscriptions Academy

The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

Danuta Begul Head of subscriptions, Gazeta Wyborcza

Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

Ross Wilmot Head of consumer marketing, The Independent

I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

Philippe Colombet CTO, La Croix