Who is the Programme for?
This programme is designed for publishers with an existing footprint in new formats and channels (audio, video e.g., Youtube/Tiktok, games etc.) who aim to accelerate these emerging formats and reach new audiences through experimenting.
This programme offers online consultancy to help publishers assess their current performance and capabilities and to help them launch experiments on audience analysis, content production, formats and distribution, and/or monetisation strategies.
This programme comprises three phases over an eight-week period: Capability & Business Review, Design, and Implementation. Publishers must commit to designing and launching at least 1 experiment during the programme.
Applications close: May 26th at 17:00 GMT
Program starts on w/c June 16th
What is the outcome?
Publishers will receive tailored support from Google and FT Strategies experts and will leave with:
- Overall diagnostic on the sustainability of their business
- Capability analysis on readiness to engage audiences across the next generation of formats and channels
- Learnings from experimenting on emerging news formats
- An alumni community of engaged publishers enjoying greater market intelligence
- A network of peers and experts for support beyond the programme
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Next Gen News: Understanding the Audiences of 2030
This report draws insights from extensive research conducted by FT Strategies and Northwestern University on what 18 to 25-year-olds across three continents think about today’s news and how it meets their expectations and needs.
This report brings to life the thinking of this hard-to-reach group with nuanced anecdotes, quotes, and observations, and is complemented by insightful commentary from industry leaders. In this report, you will find:
- Key audience trends and emerging behaviours we observed from young news consumers
- Insights on the next generation’s ideal news experience
- Strategies on how to align with the next generation’s news consumption patterns