About the Programme
Artificial intelligence is reshaping how publishers of all sizes create content, engage audiences, and grow sustainably. Yet many organisations at the start of their AI journeys need the right knowledge and structures to build lasting capabilities.
FT Strategies, in collaboration with the Google News Initiative, invite you to apply for the AI Adoption Accelerator: a four-day programme designed specifically for early-stage adopters. This Accelerator takes publishers on a guided journey from AI fundamentals to long-term implementation strategies, ensuring your organisation can approach AI adoption with confidence.
Delivered virtually and supported by industry-leading masterclasses and cohort-wide knowledge sharing, the programme equips your team with an insight into practical frameworks and the strategic grounding needed to embed AI into your organisation’s growth plans.
The inaugural AI Adoption Accelerator will be taking place virtually in the week commencing October 13th.
This programme is open to publishers based in EMEA (Europe, Middle East and Africa).
Please note that the programme will be delivered in English.
Applications close September 26th at 17:00 GMT
During the Accelerator,
you can expect to:
- Understand how AI is already transforming content production, from newsroom assistants to data-driven journalism
- Explore how AI can enhance audience engagement, personalisation, and monetisation
- Uncover practical frameworks for prioritising AI projects, measuring outcomes, and making build-vs-buy decisions
- Prepare for sustainable adoption by addressing governance, risks, resourcing, and AI literacy across teams
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