Virtual programmes
for news publishers

A unique initiative from FT Strategies in
partnership with the Google News Initiative.

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Penguin Random House Penguin Random House
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Our programmes

2022 brings an expanded offering of the programmes, addressed to publishers at different levels of digital maturity
and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

Reader Revenue

Subscriptions Academy

An ambitious, intensive eight-month experience that addresses each step of digital subscriptions, from traffic acquisition to subscriber retention, and the organisational skills publishers need to succeed.

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

Reader Revenue

Digital Immersion Foundation

Digital Immersion is a week-long programme for publishers with a nascent digital readership. This programme is designed to activate and accelerate publishers’ journey towards sustainable digital reader revenue.

Over five days, publishers build the foundation for developing sustainable reader revenue, using a combination of inspiration, intervention and practical guidance from experts.

Reader Revenue

North Star Foundation

The North Star Foundation programme empowers publishers to identify and realise a key reader revenue or engagement ambition, guided by the FT’s North Star methodology.

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Srar tool by facilitators and additional FT experts.

Reader Revenue

Digital Revenue Launchpad

The Digital Revenue Launchpad (DRL) is designed with industry experts to engage a group of selected publishers to help them understand and test digital reader revenue models.

It offers a unique, practical three-month experience, guiding publishers in their early stages of defining and developing a reader revenue model from discovery to real-life testing.


Data Foundation

Build the foundation of understanding of how data can be used to enhance digital reader revenue. The Digital Foundation programme is a week-long commitment designed for nascent (local) publishers who are at the beginning of their digital reader revenue or data journey.

Aimed at a non-technical audience, during the week publishers build an understanding of the possibilities of investing in data.


Data & Insights Launchpad

The Data & Insights Launchpad engages a group of selected publishers in a journey that will help them accelerate data capabilities and solve real business problems.

Participants will receive dedicated 1:1 support, work directly with the FT’s data analytics, insight and data science teams and learn from the shared experiences of other participants as well as from Google and FT Strategies.


Audience Diversity Academy

A 6-month programme, designed to diversify your audience.

An ambitious, intensive six-month experience that addresses building diversity, from external activities to attract new audiences to looking inward at a company’s culture and set-up, and the skills publishers need to succeed. Together, we will create a clear goal and measurement framework for diversity, supported by an experimentation roadmap and internal cultural initiatives.


Rapid Response

The Rapid Response programme is a five-day design sprint spread over 10 days. This allows for publishers to solve critical business problems through design, prototyping, and testing ideas with customers.

This programme is designed for publishers who have a reasonable stream of digital reader revenue, and will be thinking about how to optimise and experiment.