Programmes for news publishers

Increase recurring revenue

Increase recurring revenue

We support publishers to build more sustainable reader revenue
in partnership with the Google News Initiative.

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Our Partnership with Google

Our partnership with Google will allow us to work with more than 500 publishers in 50 countries to deliver sustainable growth strategies over the next three years. Our programmes will focus on reader revenue, products and technology, data and audience engagement and diversity. Content is tailored for a range of organisations, from smaller, local publishers in the early stages of their digital journey to more established publishers with national and international audiences.

Our programmes

2023 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity
and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.

Digital Revenue Launchpad offers a unique, practical five-month experience, guiding publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

A thorough academy that addresses building diversity, external activities to attract new audiences, company culture and set-up, and the skills publishers need to succeed.

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.