Programmes for news publishers

Increase recurring revenue

Increase recurring revenue

We support publishers to build more sustainable reader revenue
in partnership with the Google News Initiative.

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Our Partnership with Google

Our partnership with Google will allow us to work with more than 500 publishers in 50 countries to deliver sustainable growth strategies over the next three years. Our programmes will focus on reader revenue, products and technology, data and audience engagement and diversity. Content is tailored for a range of organisations, from smaller, local publishers in the early stages of their digital journey to more established publishers with national and international audiences.

Our programmes

2024 brings a simplified offering of the programmes, addressed to publishers at different levels of digital maturity
and size, and varying in scope, across the topics of Reader Revenue, Data, Product, and Audience.

This 5-day hands-on programme accepts up to 12 publishers per cohort, with each bringing a cross-functional team. Publishers are then guided through each step of the North Star tool by facilitators and additional FT experts.

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North Star Foundation

Digital Revenue Launchpad offers a unique, practical five-month experience, guiding publishers in their early stages of defining and developing a reader revenue model with 1:1 support at every step of the way from discovery to actual testing.

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Digital Revenue Launchpad

A thorough academy that addresses building diversity, external activities to attract new audiences, company culture and set-up, and the skills publishers need to succeed.

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Audience Diversity Academy

The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

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Subscriptions Academy

The opportunity to work with the FT Strategies on the Digital Revenue Launchpad programme, was something we were very keen to be part of. Though the programme is a significant commitment for publishers, it has accelerated our digital strategy, and we are excited to implement some of the actionable solutions learnt to help grow our digital reader revenue model. Throughout the months working with the team we were guided through key delivery phases, helping us develop an ambitious North Star

Annette Small Group Marketing and Communications Manager, The Irish News

Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This programme offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.

Dorien Luyckx Strategist, EOS

The DRL programme has accelerated our progress around digital transition. We've put that strategy at the heart of how we future-proof our business - and DRL has given us expertise, structure and confidence which increases our chance of success. It's been invaluable, highly motivating and has given us a really positive news story about our business to shout about.

Steve Barron Publishing Director, Inverness Courier