Who is the Programme for?
The AI Commercial Lab is designed for publishers looking to move beyond isolated AI experiments and build a practical, growth-focused plan for applying AI across their organisation. In this one-day workshop, experts from FT Strategies and the Google News Initiative will work with cross-functional teams to explore commercial applications of AI, identify high-value opportunities, and define practical next steps tailored to organisations.
Within a workshop you can expect to:
- Explore key commercial levers for applying AI in your organisation
- Prioritise high-value AI use cases based on your business goals
- Learn from practical examples and industry inspiration sessions
- Design a blueprint for a targeted AI experiment in your commercial business
- Define clear next steps to support ongoing AI implementation and long-term success
AI Commercial Lab India
Seize the commercial opportunity of AI through a guided, hands-on workshop that helps your team explore commercial applications of AI and design a targeted use case.
“It gave an overall sight for the possibilities of AI which is very important for the future.”
Forbes Hungary
"The program is very useful to see where the media industry is going to."
news.bg
"What was very interesting was to see our challenge and scope we need to focus on. Where do we start? What's the first MVP?...Thanks to the methodology, it was interesting to see the challenge and the next steps"
Elle
"We've identified some bottlenecks going through the different sheets. Sometimes when you just see things in front of you, it's much easier to notice versus in a conversation online."
L’Orient Le Jour