Building an engagement-centric organisation
and boosting subscription performance
for La Croix
FT Strategies and the Google News Initiative engaged La Croix in an 8-month transformation
program, transforming their print-centric newsroom to become digital-first.
The opportunity to work with the FT Strategies on the Digital Revenue Launchpad programme, was something we were very keen to be part of. Though the programme is a significant commitment for publishers, it has accelerated our digital strategy, and we are excited to implement some of the actionable solutions learnt to help grow our digital reader revenue model. Throughout the months working with the team we were guided through key delivery phases, helping us develop an ambitious North StarGroup Marketing and Communications Manager, The Irish News
Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This programme offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.Strategist, EOS
The DRL programme has accelerated our progress around digital transition. We've put that strategy at the heart of how we future-proof our business - and DRL has given us expertise, structure and confidence which increases our chance of success. It's been invaluable, highly motivating and has given us a really positive news story about our business to shout about.Publishing Director, Inverness Courier