Situation
The Indian GNI Subscriptions Academy is a collaborative effort by GNI, INMA and FT Strategies. The programme helps publishers accelerate their reader revenue streams by creating a reader-first strategy and culture, optimising reader engagement and building an outcome-driven ‘North Star’ strategy.
Engagement
- An ambitious and immersive five-month programme of discovery, North Star development and implementation, and roadmapping for experiments
- An intensive diagnostic phase, including bespoke Google Analytics data analysis
- In-person workshops and a series of inspiration sessions delivered by a range of industry experts
Results
- Click-throughs via newsletters doubled for one publisher as a result of an experiment run during the programme
- A participating publisher achieved a 560% uptick in Meter Stop Rate during the programme after running a paywall exposure experiment which utilised propensity modelling
- One publisher has been able to raise over $2 million of Series B funding as a result of their subscriptions model continuing to be viable and successful
“I’ve learned more than I thought I could have. To be honest, I thought this would be just another consultancy programme where they tell you what you already know. But going through these five months, we have developed our strategies in ways we would not have thought of. We’ve been pleasantly surprised by how much value we have gained from the structures we have been taught.”
Dhruv Wali
Group Product Manager, The Times of India Digital