News Sustainability Consultations

Your personalised strategy consultation

As a part of our ongoing research effort - The News Sustainability Project - the Google News Initiative and FT Strategies have collaborated to build a set of free tools to help publishers on their journey to long-term sustainability readiness:

Sustainability Diagnostic: Assesses performance across a publisher's holistic business
Topical Health Checks: Assess capabilities and activities on key topics like reader revenue, AI & Tech readiness, and business strategy for emerging news publishers.

The tools leverage anonymised financial and survey data from 700+ publishers globally, providing personalized recommendations and tailored benchmarks.

We're pleased to announce that the Google News Initiative will be funding a series of 1:1 consultations with FT Strategies' expert consultants across these tools.

Apply using the form at the bottom of this page.

100+ Consultations delivered across 40+ Countries | CSAT: 4.8 out of 5

News Sustainability Diagnostic

An in-depth assessment of your business, designed to understand your performance and capabilities across four dimensions: Foundations, Product & Audience, Monetisation, and Financial Performance. Receive tailored recommendations from FT Strategies consultants.

Our most in-depth, holistic consultation, requiring financial data and performance metrics. Suitable for medium/large news publishers, and takes circa 30 minutes to complete (depending on the availability of your financial data).

AI & Tech Health Check

Assess your current AI and technology capabilities. This health check provides insights and recommendations on how to leverage technology to optimise operations, drive innovation, and stay ahead in the rapidly evolving media landscape. Receive tailored recommendations from FT Strategies consultants.

No financial data or performance metrics required. Suitable for news publishers of all sizes, and takes circa 10 minutes to complete.

Business Strategy for Emerging News Organisations Health Check

Assess if you're well positioned for future growth and sustainability. This health check assesses your performance across key metrics and evaluates whether you're conducting the activities and acquiring the capabilities you need to be successful over the long run. Receive tailored recommendations from FT Strategies consultants.

Requires some performance metrics. Suitable for emerging digital native news organisations, and takes circa 15 minutes to complete.

“The consultation was very valuable - speaking about our issues with an 'outsider'. Also the final report, where you highlighted our obvious red flags which we missed."
Petit Press

"This process made us ask ourselves important questions about the current state of the business in general but also about the state of some specific areas, even as detailed as our registration strategy."
Polityka

“First, it's a chance to stop and look at the business from a perspective, and specifically at the different areas in comparison to benchmarks. And then it's extremely valuable to have people who really have a deep understanding of the industry and of your business' data to evaluate the status quo and provide insights as for future moves. Not only regarding things we should do, but also others we should not. I found the process very efficient for clients who cannot pay the high bucks big organisations can. The previous data gathering and diagnostic tool, followed by the in-depth feedback from consultants.”
Nexo

“The consultation was very valuable - speaking about our issues with an 'outsider'. Also the final report, where you highlighted our obvious red flags which we missed."
Petit Press

"This process made us ask ourselves important questions about the current state of the business in general but also about the state of some specific areas, even as detailed as our registration strategy."
Polityka

“First, it's a chance to stop and look at the business from a perspective, and specifically at the different areas in comparison to benchmarks. And then it's extremely valuable to have people who really have a deep understanding of the industry and of your business' data to evaluate the status quo and provide insights as for future moves. Not only regarding things we should do, but also others we should not. I found the process very efficient for clients who cannot pay the high bucks big organisations can. The previous data gathering and diagnostic tool, followed by the in-depth feedback from consultants.”
Nexo

“The consultation was very valuable - speaking about our issues with an 'outsider'. Also the final report, where you highlighted our obvious red flags which we missed."
Petit Press

News Sustainability Consultations

Apply for a 1-1 consultation

Your personalised strategy consultation

Consultations we offer

News Sustainability Diagnostic

Reader Revenue Health Check

AI & Tech Health Check

Business Strategy for Emerging News Organisations Health Check