Situation

The European GNI Digital Revenue Launchpad is a collaborative effort by Google News Initiative, National Media Association and FT Strategies. The programme engaged a group of 12 local publishers in the UK and Ireland, providing them with the tools to transition to reader-centric revenue models. Each publisher are nascent in their direct to consumer proposition and required support to accelerate their journey.

Engagement

During the 3-month engagement FT Strategies provided:

• Inspiration sessions with subject matter experts detailing subscriptions, memberships and donations
• Primary research such as Reader Surveys to understand customer needs
• Tech mapping and a capability assessment to identify potential areas for investment
• Dedicated 1:1 support and group co-hort sessions to provide shared experiences and mentorship
  
  

Results

• Deep customer research and insight from thousands of survey responses
• Blueprint for developing new capabilities and implement a new sustainable revenue model
• Robust and proved methodology to test, learn and evolve their reader revenue proposition
• Understanding of the technological landscape to implement their chosen model
• Bespoke and ambitious North Star strategy with a roadmap to achieve their goal
• Culture of experimentation and a cohort with which to share knowledge