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What is the outcome?

  • A robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition
  • Improvement in key digital metrics
  • Clear understanding of the different digital reader revenue models
  • Digital Revenue strategy plan and adoption of a continuous optimisation process based on the North Star methodology
  • A blueprint for developing new capabilities and implement a new sustainable revenue model
  • An alumni community of engaged publishers enjoying greater market intelligence
  • A network of peers and experts for support beyond the programme
Read the 2025 Explainer (2)
Click the image to read the 2025 explainer

The DRL programme has accelerated our progress around digital transition. We've put that strategy at the heart of how we future-proof our business - and DRL has given us expertise, structure and confidence which increases our chance of success. It's been invaluable, highly motivating and has given us a really positive news story about our business to shout about.

Steve Barron Inverness Courier

The opportunity to work with the FT Strategies on the Digital Revenue Launchpad programme, was something we were very keen to be part of. Though the programme is a significant commitment for publishers, it has accelerated our digital strategy, and we are excited to implement some of the actionable solutions learnt to help grow our digital reader revenue model. Throughout the three months working with the team we were guided through key delivery phases, helping us develop an ambitious North Star.

Annette McManus Group Marketing & Communications Manager, Irish News

We found the Digital Revenue Launchpad immensely helpful in updating our thinking around key audience and revenue issues, enthusing the wider team about ways to innovate in storytelling, and - in the broadest sense - in recharging our optimism about ways in which the industry can innovate, build revenue and prosper.

Neil McIntosh The Scotsman