Reader Revenue
Digital Revenue Launchpad
A thorough programme that addresses building diversity, external activities
to attract new audiences, company culture and set-up, and the skills publishers
need to succeed.
Who is the Programme for?
As a guideline, this programme is typically best suited to publications with a newsroom headcount of 40-80 journalists, and more than 250,000 online monthly unique visitors. It is particularly relevant for legacy, heritage publishers who are struggling to adopt a digital-first, customer-centric mindset.
- CEO / Senior leadership must be aligned with digital revenue diversification through a D2C model and be willing to engage with the programme
- ~3 hours per week typically comprising a 2-hour workshop, a 1-hour weekly catch up
- ~2 hours for ad hoc catch-ups, work to provide vital information, and masterclass seminars
- Available for a two-day visit for in-person workshops during the North Star phase
Applications this cohort are now closed, but please register your interest using the form below.
What is the outcome?
- A robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition
- Improvement in key digital metrics
- Clear understanding of the different digital reader revenue models
- Digital Revenue strategy plan and adoption of a continuous optimisation process based on the North Star methodology
- A blueprint for developing new capabilities and implement a new sustainable revenue model
- An alumni community of engaged publishers enjoying greater market intelligence
- A network of peers and experts for support beyond the programme
