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What is the outcome?

Publishers will receive dedicated 121 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:

  • A benchmark against the rest of the cohort and a diagnostic of their performance
  • A North Star Strategy, including a 12-month action plan and at least 2 experiments conducted
  • Foundations for the future: a capabilities roadmap and a target governance
  • A network of peers and experts for support beyond the programme
Subscriptions Academy EMEA 2024
Click the image to read the 2024 explainer

The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

Danuta Bregula Head of subscriptions, Gazeta Wyborcza

Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

Ross Wilmot Head of consumer marketing, The Independent

I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

Philippe Colombet CTO, La Croix