Reader Revenue
Digital Revenue Launchpad
South East Asia
A thorough three-month experience to a cohort that share the same revenue
diversification ambitions, and will challenge them in every step of the early
stages of a D2C revenue model from discovery to actual testing.
Who is the Programme for?
As a guideline, this programme is best suited to publications who are keen to develop and market a reader revenue proposition as well as a more digital-first, customer centric mindset. Publishers get the chance to understand and test new reader revenue models such as subscriptions, membership or donations and craft an ambitious plan through 1:1 support from discovery to testing.
- CEO / Senior leadership must be aligned with digital revenue diversification through a D2C model and be willing to engage with the programme
- ~3 hours per week typically comprising a 2-hour workshop, a 1-hour weekly catch up
- ~2 hours for ad hoc catch-ups, work to provide vital information, and masterclass seminars
- Available for a two-day visit for in-person workshops during the North Star phase
Applications are currently closed, but please register your interest using the form below.
What is the outcome?
- A robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition
- Improvement in key digital metrics
- Clear understanding of the different digital reader revenue models
- Digital Revenue strategy plan and adoption of a continuous optimisation process based on the North Star methodology
- A blueprint for developing new capabilities and implement a new sustainable revenue model
- An alumni community of engaged publishers enjoying greater market intelligence
- A network of peers and experts for support beyond the programme










