Reader Revenue

Digital Revenue Launchpad
South East Asia

A thorough three-month experience to a cohort that share the same revenue
diversification ambitions, and will challenge them in every step of the early
stages of a D2C revenue model from discovery to actual testing.

Who is the Programme for?

As a guideline, this programme is best suited to publications who are keen to develop and market a reader revenue proposition as well as a more digital-first, customer centric mindset. Publishers get the chance to understand and test new reader revenue models such as subscriptions, membership or donations and craft an ambitious plan through 1:1 support from discovery to testing.

  • CEO / Senior leadership must be aligned with digital revenue diversification through a D2C model and be willing to engage with the programme
  • ~3 hours per week typically comprising a 2-hour workshop, a 1-hour weekly catch up
  • ~2 hours for ad hoc catch-ups, work to provide vital information, and masterclass seminars
  • Available for a two-day visit for in-person workshops during the North Star phase

Applications are currently closed, but please register your interest using the form below.

What is the outcome?

  • A robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition
  • Improvement in key digital metrics
  • Clear understanding of the different digital reader revenue models
  • Digital Revenue strategy plan and adoption of a continuous optimisation process based on the North Star methodology
  • A blueprint for developing new capabilities and implement a new sustainable revenue model
  • An alumni community of engaged publishers enjoying greater market intelligence
  • A network of peers and experts for support beyond the programme
Digital Revenue Launchpad
Click the image to read the 2023 explainer and how to apply.
Digital Revenue Launchpad
Click the image to read the 2023 explainer and how to apply.
Digital Revenue Launchpad
Click the image to read the 2023 explainer and how to apply.
Digital Revenue Launchpad
Click the image to read the 2023 explainer and how to apply.
Digital Revenue Launchpad
Click the image to read the 2023 explainer and how to apply.
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The silver lining in the death of thousands of newspapers was that the world now understands that journalism is a public good. Publishers are sharing information and collaborating to ensure the success of the news industry. Companies like The FT have gone a step ahead and created set-ups like FT Strategies to help fast-track the transformation of the news industry. In my career of over 30 years, I have never seen so much cooperation, sharing and a shared vision for success of our industry

Pradeep Gairola VP, Head of Digital, The Hindu Group

Moneycontrol was growing really fast and we were enjoying the ride without really stopping to think. FT Strategies has given us the opportunity to look inwards, this program has given us direction and guidance we can really take forward.

Binoy Prabhakar Editor, Moneycontrol

When we applied to Subscriptions Academy, we hoped to be introduced to a better way to structure our experiments. Thanks to FT Strategies and all of the hard work done during Subscriptions Academy, we now have a new approach that forces us to change the way we tackle problems and solutions in a way that helps us be more cognizant of how we can continue to grow our business.

Rohin Dharmakumar Co-Founder and CEO, The Ken

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