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What is the outcome?

The ambitious programme aims to address the specific challenges facing publishers operating in the Nordics’ future sustainability in their competitive environment. Google and FTS experts will help define an ambitious vision for their digital subscription business and build the engine that will take them to their goal.

Outcomes of the programme will be:

 

  • An understanding of topics at the forefront of innovation which represent growth opportunities for the publishers selected
  • A bespoke North Star Framework specific to the publishers' strategic goals
  • A 12-month action plan that details precise steps and responsibilities needed to deliver outcomes
  • Experiments that deliver quick wins by leveraging existing capabilities and drive growth through solving critical business problems
  • A development roadmap, informed by the Sustainability Index and in-depth audit of technology, digital skills and organisational capabilities
  • Governance structure will be developed to support implementation of specific ideas
  • An alumni community of engaged publishers creating a network of peers and experts for support beyond the programme
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Click the image to read the 2023 explainer and how to apply.

I think as participants we always felt treated specially by FTS people. We never felt that FT was looking down on our modest news brand. An example of the way you go the extra mile: John/Lou facilitated access to Renee Kaplan for a session in French with the newsroom. Big success for this session.

Philippe Colombet CTO, La Croix

Joining the GNI Subs Lab (Europe) has been a real game changer for us. Learning from the experts at FT Strategies, INMA and our peers has helped us develop our subscription strategy, introduce a culture of continual experimentation, and encourage more cross-departmental collaboration and alignment centred around a north star goal. This will stand us in good stead to accelerate our growth in the future.

Ross Wilmot Head of consumer marketing, The Independent

When The joint expertise and background of the FT Strategies, INMA, and Google team are outstanding. They perfectly understand the value and worth of an excellent journalistic offer. By promoting the FT's unique North Star methodology, they enable organisations to thrive in the reader revenue business. The Subscription Lab program is a unique crash-course in setting ambitious goals, empowering people, and bringing innovations that ensure the sustainable development of quality media!

Danuta Begul Head of subscriptions, Gazeta Wyborcza