An ambitious, intensive eight-month experience that addresses each step of digital subscriptions, from traffic acquisition to subscriber retention, and the organisational skills publishers need to succeed.
A week-long programme for publishers with a nascent digital readership. This programme is designed to activate and accelerate publishers’ journey towards sustainable digital reader revenue.
The North Star Foundation programme empowers publishers to identify and realise a key reader revenue or engagement ambition, guided by the FT’s North Star methodology.
The Digital Revenue Launchpad (DRL) is designed with industry experts to engage a group of selected publishers to help them understand and test digital reader revenue models.
Build the foundation of understanding of how data can be used to enhance digital reader revenue. This week-long commitment is for publishers who are at the beginning of their digital reader revenue or data journey.
The Data & Insights Launchpad engages a group of selected publishers in a journey that will help them accelerate data capabilities, learn from other participants and experts, and solve real business problems.
The programme is designed for publishers who have a reasonable stream of digital reader revenue, and will be thinking about how to optimise and experiment.
An innovation sprint to help you solve critical business problems.
The Rapid Response sprint allows publishers to solve a key problem through prototyping and gaining feedback on high potential opportunities with real customers. It results in a tested prototype and achieves greater clarity and buy in on a way forward, and the lived experience of working through a problem solving process that teams can continue to apply.
Who is the Programme for?
The programme is designed for publishers across varying maturities but typically those who have a reasonable digital presence with:
500k monthly UVs and are looking to optimise / solve a specific business problem.
Publishers with a significant problem to solve.
Publishers focused on core news (Political, local/country/world events, Business, Technology, Health & Science).
Able to dedicate 10 days and the commitment of 4+ cross-functional team members incl. designer and senior management.
The 5 Phases of a Rapid Response Design Sprint
What is the outcome?
Each publisher will leave with:
A deeper understanding of what customers think about their proposed solution.
Practical experience in how to develop solutions to critical problems at pace.
Recommendations including questions and assumptions to further explore.
Key next steps with milestones, outcomes & owners.
Tap the image to read the 2022 explainer.
I have found the Rapid Response programme definitely useful – a great way to learn about the sprint methodology – enabling teams to quickly develop and test their ideas – with great guidance of the facilitators!
Migle Rudaityte15min
Rapid Response programme gives unique opportunity to go through your real challenges/needs and learn the methodology of how to work with them.
Krystyna LibickaTOK FM
It is really useful. It is necessary for every company to be able to find their business problems and understand how to solve them. This program taught us how to work in a group, and find ways how we can reach our goals.
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