Data Foundation

Build the foundation of understanding of how data can be used to
enhance digital reader revenue.

This programme is aimed at a non-technical audience and helps publishers
build an understanding of the possibilities of investing in data, using a
combination of inspiration sessions, daily exercises, and 1:1 consulting with
FT experts across data, editorial and marketing.

The programme is designed for nascent (local) publishers who are at the beginning of their digital reader revenue or data journey.

• You have an online presence with <250k monthly UVs and a nascent reader revenue model.
• Typical headcount (newsroom): 9-50 people.
• Commitment of 2-3 mid/senior level team members for the programme including a technical data role.

Please note: the Data Foundation required a 5 day daily involvement of 5-7 hours from at least 2 team members.

• A deeper understanding of key metrics used by the FT and how they are used in the business.
• How to implement a data culture within your organization.
• The tools and knowledge to support the next steps in their data maturity journey.
• A network of peers and experts for support beyond the programme.