Overview
Reader Revenue
- Subscriptions Academy
  
  An ambitious, intensive eight-month experience that addresses each step of digital subscriptions, from traffic acquisition to subscriber retention, and the organisational skills publishers need to succeed.
- Digital Immersion Foundation
  
  A week-long programme for publishers with a nascent digital readership. This programme is designed to activate and accelerate publishers’ journey towards sustainable digital reader revenue.
- North Star Foundation
  
  The North Star Foundation programme empowers publishers to identify and realise a key reader revenue or engagement ambition, guided by the FT’s North Star methodology.
- Digital Revenue Launchpad
  
  The Digital Revenue Launchpad (DRL) is designed with industry experts to engage a group of selected publishers to help them understand and test digital reader revenue models.
Data
- Data Foundation
  
  Build the foundation of understanding of how data can be used to enhance digital reader revenue. This week-long commitment is for publishers who are at the beginning of their digital reader revenue or data journey.
- Data & Insights Launchpad
  
  The Data & Insights Launchpad engages a group of selected publishers in a journey that will help them accelerate data capabilities, learn from other participants and experts, and solve real business problems.
Products
- Rapid Response
  
  The programme is designed for publishers who have a reasonable stream of digital reader revenue, and will be thinking about how to optimise and experiment.

What we do
How we work
Insights
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Data

Data Foundation

Build the foundation of understanding of how data can be used to
enhance digital reader revenue.

This programme is aimed at a non-technical audience and helps publishers
build an understanding of the possibilities of investing in data, using a
combination of inspiration sessions, daily exercises, and 1:1 consulting with FT experts across data, editorial and marketing.

APPLY FOR DATA FOUNDATION 2022

Data

Data Foundation

Build the foundation of understanding of how data can be used to
enhance digital reader revenue.

This programme is aimed at a non-technical audience and helps publishers build an understanding of the possibilities of investing in data, using a combination of inspiration sessions, daily exercises, and 1:1 consulting with FT experts across data, editorial and marketing.

APPLY FOR DATA FOUNDATION 2022

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Who is the Programme for?

The programme is designed for nascent (local) publishers who are at the beginning of their digital reader revenue or data journey.

You have an online presence with <250k monthly UVs and a nascent reader revenue model.
Typical headcount (newsroom): 9-50 people.
Commitment of 2-3 mid/senior level team members for the programme including a technical data role.

Please note: the Data Foundation required a 5 day daily involvement of 5-7 hours from at least 2 team members.

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Tap the image to read the 2022 explainer and how to apply.

What is the outcome?

A deeper understanding of key metrics used by the FT and how they are used in the business.
How to implement a data culture within your organization.
The tools and knowledge to support the next steps in their data maturity journey.
A network of peers and experts for support beyond the programme.

Reader Revenue
Data
- Data Foundation
- Digital Insights Launchpad
Products
- Rapid Response
FT Strategies
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