An ambitious, intensive eight-month experience that addresses each step of digital subscriptions, from traffic acquisition to subscriber retention, and the organisational skills publishers need to succeed.
A week-long programme for publishers with a nascent digital readership. This programme is designed to activate and accelerate publishers’ journey towards sustainable digital reader revenue.
The North Star Foundation programme empowers publishers to identify and realise a key reader revenue or engagement ambition, guided by the FT’s North Star methodology.
The Digital Revenue Launchpad (DRL) is designed with industry experts to engage a group of selected publishers to help them understand and test digital reader revenue models.
Build the foundation of understanding of how data can be used to enhance digital reader revenue. This week-long commitment is for publishers who are at the beginning of their digital reader revenue or data journey.
The Data & Insights Launchpad engages a group of selected publishers in a journey that will help them accelerate data capabilities, learn from other participants and experts, and solve real business problems.
The programme is designed for publishers who have a reasonable stream of digital reader revenue, and will be thinking about how to optimise and experiment.
The Data & Insights Launchpad engages a group of selected publishers in a journey that will help them accelerate data capabilities and solve real business problems. Participants will receive dedicated 1:1 support, work directly with the FT’s data analytics, insight and data science teams and learn from the shared experiences of other participants as well as from Google and FT Strategies.
Who is the Programme for?
The programme is designed for publishers across varying maturities but typically those who have a reasonable digital presence with ~500k monthly UVs, but have made an investment into data and analytics and are looking to accelerate their capabilities in this space. These publishers must have:
An interconnected data environment
Commitment from a dedicated analytics team and ideally a data scientist to participate in the programme.
Tap the image to read the 2022 explainer and how to apply.
What is the outcome?
We will work together to identify and scope a data/insight project to work on, design experiments and build a detailed roadmap and share the value of the project with other teams.
Key next steps with milestones, outcomes & owners.
A network of peers and experts for support beyond the programme.
.webp?width=140&height=31&name=gazeta-wyborcza_white%20(1).webp "Gazeta Wyborcza"){kind=small}
