Subscriptions Academy India
A six-month experience that addresses each step of digital subscriptions,
from traffic acquisition to subscriber retention, and the organisational
skills publishers need to succeed.
Who is the Programme for?
This programme is for publishers who have been offering paid subscriptions or memberships for over 1 year and has more than 5,000 paying subscribers. There is no minimum or maximum number of subscribers you have currently - previous programmes have accepted participants with anywhere from 1k to 250k subscribers. The programme comprises of online consultancy to help publishers understand drivers of performance, set ambitious goals, and build capabilities for the future.
The Subscriptions Academy comprises three phases over a six month period: Discovery, North Star, and Test and Learn. Publisher commitment also includes a recurring update meeting. Applications are currently closed, but please register your interest using the form below.
What is the outcome?
Publishers will receive dedicated 121 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:
- A benchmark against the rest of the cohort and a diagnostic of their performance
- A North Star Strategy, including a 12-month action plan and at least 2 experiments conducted
- Foundations for the future: a capabilities roadmap and a target governance
- A network of peers and experts for support beyond the programme
The silver lining in the death of thousands of newspapers was that the world now understands that journalism is a public good. Publishers are sharing information and collaborating to ensure the success of the news industry. Companies like The FT have gone a step ahead and created set-ups like FT Strategies to help fast-track the transformation of the news industry. In my career of over 30 years, I have never seen so much cooperation, sharing and a shared vision for success of our industryVP, Head of Digital, The Hindu Group
Moneycontrol was growing really fast and we were enjoying the ride without really stopping to think. FT Strategies has given us the opportunity to look inwards, this program has given us direction and guidance we can really take forward.Editor, Moneycontrol
When we applied to Subscriptions Academy, we hoped to be introduced to a better way to structure our experiments. Thanks to FT Strategies and all of the hard work done during Subscriptions Academy, we now have a new approach that forces us to change the way we tackle problems and solutions in a way that helps us be more cognizant of how we can continue to grow our business.Co-Founder and CEO, The Ken