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What is the outcome?

Publishers will leave with:

  • A clearly defined goal for subscriptions
  • Insights on collecting and leveraging first-party data to inform product and editorial decisions
  • Expert guidance on personalising content and optimising the onboarding journey for new readers
  • An understanding of paywalling strategies and content tactics that drive conversion and retention
Reader Revenue Workshop AUNZ 2026
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A proven track record of impact 

The partnership between Google and FT Strategies has supported over 1,100 publishers worldwide, delivering tangible growth and establishing resilient revenue models for newsrooms of all sizes.
 

We are excited about welcoming a cohort of publishers to the inaugural Reader Revenue Workshop, and look forward to receiving your application for the program.

"These consulting sessions have been extremely valuable in helping me understand the strategic relevance of various projects, as well as deepening my knowledge of current developments in artificial intelligence."

Henneo

"The best thing to happen to us in terms of AI was to join this programme."

Economedia

"The FT Strategies team have gone above and beyond to support us throughout this project, offering to collaborate on items that sat out of our main experiment but drove high value"

The Sun

"This programme was  incredibly valuable, offering actionable insights, expert guidance, and practical tools that helped us identify and prioritize AI use cases aligned with our business goals. The hands-on, tailored support made the experience both relevant and impactful — highly recommended for any publisher seeking sustainable growth."

Nation Media Group