Over the past eight months, FT Strategies and Northwestern University have travelled across three continents to research what 18 to 25-year-olds think about today's news and the extent to which it meets their expectations and needs. The Next Gen News report brings to life the thinking of this hard-to-reach group with nuanced anecdotes, quotes, and observations, and is complemented by insightful observations from industry leaders. You can access the report and explore our findings here: www.next-gen-news.com
To celebrate the report's launch, we hosted a panel of industry experts to discuss what makes young consumers different and how news producers can better serve their needs. We will also share a framework to help think critically about initiatives to better engage younger consumers and talk about the gap between what young consumers want and what news providers typically offer.
The panel included:
- George Montagu - Head of Insights, FT Strategies
- Jeremy Gilbert - Knight Professor in Digital Media Strategy, Medill School of Journalism
- Monika Plaha - Presenter and Journalist
- Ruona Meyer - Researcher and Trainer, member of Next Generation News Advisory Board
- Jack Kelly - Founder and Content Creator at TLDR News, member of the Next Generation News Advisory Board
Watch the on-demand recording of the event by registering below and access all of the assets shared on the day.