About the event
Artificial intelligence presents an opportunity for publishing and media organisations to better understand customers, power dynamic user experiences, and increase efficiency of internal processes. But to capture the opportunity, organisations need a structured approach which brings together a diverse range of stakeholders.
FT Strategies, in collaboration with the Google News Initiative, invite you to join us for an opportunity to accelerate your organisation's AI capability at this full day workshop tailored specifically for news publishers in MENA. Experts from FT Strategies will facilitate this design workshop with your cross-functional team to identify opportunities for using AI and practical next steps suitable for your organisation. You should assign 3-5 individuals to the team, drawn from a wide range of departments, but with editorial, commercial, and tech departments as a minimum. All sessions are designed to be relevant for all, and collaboration is a core tenet of the programme.
This Design Sprint will be taking place in-person on Thursday, November 21st in Dubai, UAE, at the Google Offices located in Dubai Internet City, Innovation Hub, Building 2A, 5th Floor.
On the day of the workshop you can expect to:
- Explore the problem space to identify relevant use cases for AI
- Think strategically in order to prioritise potential AI use cases
- Learn from industry case studies
- Design potential solutions
- Create a set of actionable next steps for developing designed solutions and AI capabilities more broadly
Applications close Wednesday, 23 October, 17:00 CET. This is an invitation-only programme with limited spaces, so apply as soon as possible.
Learn more about this opportunity in the detailed explainer document, here.
At the end of the day, participants will walk away with enhanced knowledge, processes and an action-plan for what needs to happen next
IDEAS GENERATION
The longlist of ideas and notes generated on the day
KNOWLEDGE SHARING
Learn and share insights with other participants, GNI and FTS stakeholders
STRUCTURED APPROACH
A worked example of the discovery process to guide future AI initiatives
SUBJECT MATTER EXPERT ADVICE
Discussions with FTS consultants and other SMEs present on the day
A NETWORK OF PEERS
The opportunity to network and connect with industry peers
ACTION-PLAN DOCUMENT
A document capturing the details and next steps of the prioritised AI solution idea
“This was a very valuable starting point of thinking about AI and implementing it in our company throughout different departments. It was eye-opening to see all the new tools and options available to publishers like us.”
BurdaMedia Extra
"We have been inspired and the Design Sprint has helped us move forward with an AI task we probably wouldn’t have started for a long time – even though it is a much needed one."
NextPage Media
"An excellent AI workshop, supported by knowledgeable and clever assistance from a very nice group of facilitators."
Daily Maverick