About the Programme
Artificial intelligence is reshaping how publishers of all sizes create content, engage audiences, and grow sustainably. Yet many organisations at the start of their AI journeys need the right knowledge and structures to build lasting capabilities.
FT Strategies, in collaboration with the Google News Initiative, invite you to apply for the AI Adoption Workshop: a four-day programme designed specifically for early-stage adopters. This Workshop takes publishers on a guided journey from AI fundamentals to long-term implementation strategies, ensuring your organisation can approach AI adoption with confidence.
Delivered virtually and supported by industry-leading masterclasses and cohort-wide knowledge sharing, the programme equips your team with an insight into practical frameworks and the strategic grounding needed to embed AI into your organisation’s growth plans.
This programme is open to publishers based in central Europe.
Please note that the programme will be delivered in English.
During the workshop,
you can expect to:
- Understand how AI is already transforming content production, from newsroom assistants to data-driven journalism
- Explore how AI can enhance audience engagement, personalisation, and monetisation
- Uncover practical frameworks for prioritising AI projects, measuring outcomes, and making build-vs-buy decisions
- Prepare for sustainable adoption by addressing governance, risks, resourcing, and AI literacy across teams
Learn more about this opportunity in the detailed explainer document, here.
