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What is the outcome?

Publishers will leave with:

  • An action plan to realise a key business ambition
  • Key next steps with milestones, outcomes & owners
  • Exclusive in-depth insights and feedback from FT experts across data, editorial and marketing
  • Conduct in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary NS tool
  • A network of peers and experts for support beyond the programme
nsf_mags_explainer
Click the image to read the 2023 explainer and how to apply.

“Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This program offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.”
Dorien Luyckx
Strategist, EOS

“In the rat race of journalism and media in a world of countless opportunities, the North Star Foundation Program helps to take a step back and focus on strategy. And it does so in a hands-on way. Don't hesitate...”

Koen Vlaeminck
Chief editor, Kerknet.be

“Finding a new North Star really helped us in developing a new vision and goals.”

Thomas Webel
Digital, Onetz.de