Reader Revenue

North Star Foundation West Africa

This North Star Foundation empowers West African publishers to identify
and realise a key strategic ambition for their digital news business,
guided by the FT’s North Star methodology.

Who is the Programme for?

This is a four day programme commencing on Monday, 1st July and is for news publishers based in West Africa. The event will be taking place in-person at Nordic Hotel Lagos.

The North Star Foundation is designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions.

Each day will require 7 hours of dedicated time. You should assign 3-5 individuals to the team, drawn from a wide range of departments, but with Editorial and Commercial departments as a minimum.

We have worked with 150+ publishers across twelve previous editions. The programme has received consistently excellent quantitative and qualitative feedback from previous participants, achieving 4.6 CSAT score (customer satisfaction score) on average through 2023, and publishers have seen strong improvement in key digital business metrics.

What is the outcome?

Publishers will leave with:

  • An action plan to realise a key business ambition
  • Key next steps with milestones, outcomes & owners
  • Exclusive insights and feedback from FT experts across data, editorial and marketing
  • An in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary North Star tool
  • A network of peers and experts for support beyond the programme
Subs Academy Team
Click the image to read the 2024 explainer and how to apply.
Subs Academy Team
Click the image to read the 2024 explainer and how to apply.
Subs Academy Team
Click the image to read the 2024 explainer and how to apply.
Subs Academy Team
Click the image to read the 2024 explainer and how to apply.
Subs Academy Team
Click the image to read the 2024 explainer and how to apply.
Independent Logo Independent Logo
bLANKSPOT LOGO bLANKSPOT LOGO
el mundo el mundo
dennik dennik
mitt media mitt media
Gazeta Gazeta

“We found it crucial to analyse our resources to find our North Star Goal. We found a path where we could merge our long term vision financially with our editorial path. Thank you so much for allowing us to join you in this programme.”

SportLife Iberica

“The first thing we will do when we get back home is talk about this methodology and brainstorm with the rest of the digital team and newsroom to understand their challenges, get more visibility and get everyone involved in this methodology.”

Heraldo de Aragon

“Overall, it was a rewarding experience that allowed us to learn, collaborate, and align our efforts towards a shared goal. I highly recommend this workshop to others seeking to enhance their understanding and approach in the industry.”

Mannheimer Morgen