Reader Revenue

Subscriptions Academy

A five-month experience that addresses each step of digital subscriptions,
from traffic acquisition to subscriber retention, and the organisational
skills publishers need to succeed.

Applications are currently closed, but please register your interest using the form below.

Who is the Programme for?

This programme is for publishers who have been offering paid subscriptions or memberships for over 1 year and has more than 5,000 paying subscribers. There is no minimum or maximum number of subscribers you have currently - previous programmes have accepted participants with anywhere from 1k to 250k subscribers. The programme comprises of online consultancy to help publishers understand drivers of performance, set ambitious goals, and build capabilities for the future.

The programme comprises three phases over a five month period: Discovery, North Star, and Test and Learn. Publisher commitment also includes a recurring update meeting.

What is the outcome?

Publishers will receive dedicated 121 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:

  • A benchmark against the rest of the cohort and a diagnostic of their performance
  • A North Star Strategy, including a 12-month action plan and at least 2 experiments conducted
  • Foundations for the future: a capabilities roadmap and a target governance
  • A network of peers and experts for support beyond the programme
Subs Academy Explainer Document
Click the image to read the 2024 explainer
Subs Academy Explainer Document
Click the image to read the 2024 explainer
Subs Academy Explainer Document
Click the image to read the 2024 explainer
Subs Academy Explainer Document
Click the image to read the 2024 explainer
Subs Academy Explainer Document
Click the image to read the 2024 explainer
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