Reader Revenue

North Star Foundation MENA

The North Star Foundation programme empowers publishers
to identify and realise a key reader revenue or engagement ambition,
guided by the FT’s North Star methodology.

Who is the Programme for?

This is a hands-on three day programme held in Dubai, commencing on Monday, 15 May. It's designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions. Applications for this programme close on Friday, 21 April.

Each day will require 7 hours of dedicated time. You should assign 2-5 individuals to the team, with a mix from editorial and advertising / commercial departments.

What is the outcome?

Publishers will:

  • Identify the key underlying causes behind their unique challenge
  • Develop an actionable project plan aimed at tackling the challenge around reader engagement or reader revenue
  • Conduct in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary NS tool
  • Leave with a network of peers and experts for support beyond the programme
Subs Academy Team
Click the image to read the 2023 explainer and how to apply.
Subs Academy Team
Click the image to read the 2023 explainer and how to apply.
Subs Academy Team
Click the image to read the 2023 explainer and how to apply.
Subs Academy Team
Click the image to read the 2023 explainer and how to apply.
Subs Academy Team
Click the image to read the 2023 explainer and how to apply.
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Gazeta Gazeta

Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This program offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.

Dorien Luyckx Strategist, EOS

"n the rat race of journalism and media in a world of countless opportunities, the North Star Foundation Program helps to take a step back and focus on strategy. And it does so in a hands-on way. Don't hesitate...

Koen Vlaeminck Chief editor, Kerknet.be

Finding a new North Star really helped us in developing a new vision and goals.

Thomas Webel Digital, Onetz.de