North Star Foundation CEE
This North Star Foundation programme empowers Central and Eastern European
publishers to identify and realise a key reader revenue or engagement ambition,
guided by the FT’s North Star methodology.
Who is the Programme for?
This is a hands-on four day programme held in Bucharest, Romania, commencing on Wednesday, 7 June. It's designed for publishers with an existing base of digital readers, typically >250,000 monthly unique viewers. Alternatively, if you already generate >10% of your revenue from digital readers, this programme is also likely to be suitable for you and help you to realise your D2C ambitions.
Each day will require 7 hours of dedicated time. You should assign 2-5 individuals to the team, with a mix from editorial and advertising / commercial departments. Applications are open now until the 21st of May.
- Identify the key underlying causes behind their unique challenge
- Develop an actionable project plan aimed at tackling the challenge around reader engagement or reader revenue
- Conduct in-depth impact / risk / effort assessment for their North Star objective, using the FT’s proprietary NS tool
- Leave with a network of peers and experts for support beyond the programme
Setting a North Star goal is a first step of streamlining all your efforts to grow towards a common goal as a publisher. This program offered us as a smaller publication the necessary insights to kick-start the development of our North Star goal. We for sure will be further implementing the hypothesis/experiment mindset to help figure out if a new idea is worth developing.Strategist, EOS
"n the rat race of journalism and media in a world of countless opportunities, the North Star Foundation Program helps to take a step back and focus on strategy. And it does so in a hands-on way. Don't hesitate...Chief editor, Kerknet.be
Finding a new North Star really helped us in developing a new vision and goals.Digital, Onetz.de