How are next-generation audiences discovering, engaging with and making sense of news?
Next Gen News 2 is the second major research study from FT Strategies and Northwestern University’s Knight Lab, exploring how next-gen news consumers are navigating information overload while still seeking trusted, relevant content. Based on quantitative and qualitative research across five countries, the report offers fresh insights into audience behaviour today — and what it means for newsrooms adapting to rapid change.
In this exclusive webinar we heard from authors of the report and emerging news producers who are finding new paths to connect with audiences.
In this webinar, we explored:
- Key findings from Next Gen News 2 and what they reveal about next-generation news audiences.
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The expanded Modes of Engagement framework and how it can be applied
- How audiences balance frequent news use with information overload, and how this shapes engagement.
- Case studies from emerging and established news producers finding new ways to connect with audiences.
- Practical recommendations that newsrooms can test to better meet audience needs.