Audience

Audience Diversity Academy

Diversify your readership.

The Audience Diversity Academy engages a group of selected publishers in a
journey that will help them increase the diversity of their audience through
external and internal interventions. For example, if you are trying to reach more
women readers, engage younger audiences better or increase the ethnic diversity
of your readership, then this programme is for you.

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Who is the Programme for?

The programme is designed for publishers who have digital subscriptions or membership as a strategic priority. The following criteria would also be helpful:

  • Have a growing subscriber/member base for over 12 months.
  • Attracting new audiences is an immediate strategic priority.
  • There is a culture of openness and willingness to embrace change from within.
  • Leadership and senior management team buy-in.
  • Can dedicate resource and fully participate.
  • Rich behavioural and demographic data with a single view of the customer.
Audience Diversity Academy
Example breakdown of Audience Diversity Academy.
Audience Diversity Academy
Example breakdown of Audience Diversity Academy.
Audience Diversity Academy
Example breakdown of Audience Diversity Academy.
Audience Diversity Academy
Example breakdown of Audience Diversity Academy.
Audience Diversity Academy
Example breakdown of Audience Diversity Academy.
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What is the outcome?

Participants will receive dedicated 1:1 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:

  • A clear diversity goal and a measurement framework for tracking initiatives against this goal.
  • A 12 month action plan of external experiments, with at least 2 conducted during the programme.
  • Support in building internal culture that prioritises diversity, with 2 initiatives set up.
  • Key next steps with milestones, outcomes & owners
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Tap the image to read the 2022 explainer and how to apply.
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Tap the image to read the 2022 explainer and how to apply.
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Tap the image to read the 2022 explainer and how to apply.
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Tap the image to read the 2022 explainer and how to apply.
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Tap the image to read the 2022 explainer and how to apply.