Audience Diversity Academy

This programme increases the diversity of your audience through external and
internal interventions. A thorough academy that addresses building diversity,
external activities to attract new audiences, company culture and set-up,

The programme is designed for publishers who have digital subscriptions or membership as a strategic priority. The following criteria would also be helpful:

• Have a growing subscriber/member base for over 12 months
• Attracting new audiences is an immediate strategic priority
• There is a culture of openness and willingness to embrace change from within
• Leadership and senior management team buy-in
• Can dedicate resource and fully participate
• Rich behavioural and demographic data with a single view of the customer

Participants will receive dedicated 1:1 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:

• A clear diversity goal and a measurement framework for tracking initiatives against this goal
• A 12 month action plan of external experiments, with at least 2 conducted during the programme
• Support in building an internal culture that prioritises diversity, with 2 initiatives set up
• Key next steps with milestones, outcomes & owners