Audience

Audience Diversity Academy

This programme increases the diversity of your audience through external and
internal interventions. A thorough academy that addresses building diversity,
external activities to attract new audiences, company culture and set-up.

Who is the Programme for?

The Audience Diversity Academy helps publishers set a clear goal for growing underrepresented reader segments and craft an ambitious plan to turn those segments into sustainable audiences. This five-month experience will empower publishers to increase diversity in their readership as well as internally. It is designed for publishers who have:

  • Been offering digital subscriptions or memberships as a strategic priority for more than a year
  • >250,000 online monthly unique visitors
  • Attracting new audiences as an immediate strategic priority
  • A culture of openness and willingness to embrace change from within
  • Leadership and senior management team buy-in
  • The ability to dedicate resources and fully participate
  • Rich behavioural and demographic data with a single view of the customer

The previous edition of the Audience Diversity Academy received excellent quantitative and qualitative feedback, and publishers have seen a strong improvement in key performance metrics in audience growth and internal alignment. We are excited about welcoming the next cohort of publishers to the 2024 edition and look forward to receiving your application to be one of them.

What is the outcome?

Participants will receive dedicated 1:1 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:

  • A clear diversity goal and a measurement framework for tracking initiatives against this goal
  • A 12-month action plan of external experiments, with at least 2 conducted during the programme
  • Support in building an internal culture that prioritises diversity, with 2 initiatives set up
  • Key next steps with milestones, outcomes & owners
  • A network of peers and experts for support beyond the programme
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.
Click the image to read the 2024 explainer and how to apply.